|
課程名稱 |
產業經濟
Industrial Economics |
|
開課學期 |
105-1 |
|
授課對象 |
國際企業學研究所 |
|
授課教師 |
盧信昌 |
|
課號 |
IB7009 |
|
課程識別碼 |
724 M0160 |
|
班次 |
02 |
|
學分 |
3 |
|
全/半年 |
半年 |
|
必/選修 |
必修 |
|
上課時間 |
星期三2,3,4(9:10~12:10) |
|
上課地點 |
管二201 |
|
備註 |
限碩士班以上
總人數上限：70人
外系人數限制：10人 |
|
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1051IB7009_02 |
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
In this course, both industry-wide interaction and the legal environment will be fully examined. As the world in which we stay is an integrated one, theoretic points will be frequently contrasted with empirical evidence. Through this effort, students will better understand theoretical implication and limits in daily business. |
|
課程目標 |
We organize this course along the line of better analytic ability and higher relevancy to business reality. Policy details as well as theoretical implication will be addressed along with nice examples out of the world. Thus, students should be able to solve potential business problems with necessary depth and width later on. |
|
課程要求 |
After taking this course, you should be able to make specific prediction in complex situation and make proposals to solve interesting issues. Be ready to contrast our lessons to findings in relevant fields, such as legal studies, public policy, marketing, and organizational behavior.
|
|
預期每週課後學習時數 |
|
|
Office Hours |
|
|
指定閱讀 |
|
|
參考書目 |
Industrial Organization:Contemporary Theory and Empirical
Application,5th., Lynne Pepall,Daniel J.Richards and George Norman,Wiley,2013 |
|
評量方式
(僅供參考) |
|
No. |
項目 |
百分比 |
說明 |
|
1. |
Mid-term Exam |
25% |
|
2. |
Final Exam |
35% |
|
3. |
Five in-class Quizzes |
15% |
|
4. |
Two group case reports |
15% |
Maximal number of five members |
5. |
Class Participation |
10% |
|
|
|
週次 |
日期 |
單元主題 |
|
第1週 |
|
Introduction to IO |
|
第2週 |
|
Cost Concept and Basics of firm theory |
|
第3週 |
|
Class cancelled |
|
第7週 |
|
Differential Pricing under Monopoly |
|
第9週 |
|
Apple Inc.: in-class discussion |
|
第10週 |
|
MIDTERM EXAM |
|
第11週 |
|
非合作賽局理論 |
|
第12週 |
12/05/2016 |
Sequential Game |
|
第13週 |
12/07/2016 |
Pricing: Bundling and Tie-in Sale |
|
第14週 |
12/14/2016 |
Issues on Strategy and Game Theory |
|
第15週 |
|
Competitive Strategy, Acqusition and Merger |
|
第16週 |
|
Sustaining Competitive Strategy |
|
第17週 |
|
Organizational Design |
|
第18週 |
|
Final Exam |
|
第4-5週 |
|
Competition and social welfare |
|
第5-6週 |
|
Monopoly and Market Power |
|